Crumpler - 'Airport'
Online & Cinema Commercial

Agency 12:20
Director : Maia Horniak
DOP : Callan Green
Editor : Katie Flaxman

Maia convinced quirky and renowned Crumpler, the unique bag company, to use puppetry for their online and cinema commercials. Maia worked with puppet makers to design and make puppets from a character brief. The idea was to role reverse the bags with airport security. The voices of the character bags were improvised and recorded prior to filming, then on set the puppeteers mimicked to play back of the voices.